Following on from the mGive research published last week in the USA. O2 the UK mobile phone network have just released some research to support the launch of a new handset, it makes really interesting reading.
What really struck me is that it proves beyond doubt that phones aren’t for talking anymore. The research found that making calls is the fifth most popular use of smartphones!
"Smartphone users spend more time browsing the internet (25 minutes a day), social networking (17 minutes a day), playing games (13 minutes a day) and listening to music (16 minutes a day) than they do making calls (12 minutes)."
The research also proves the theory of convergence that I used to hear at every conference I went to a few years ago. i.e consumers want a single device with all the necessary features rather than lugging around multiple devices…
54% use their phone instead of an alarm clock.
46% use their phone instead of wearing a watch.
39% use their phone instead of a dedicated camera.
28% use their phone instead of a laptop.
11% have ditched their games console in favour of their smartphone.
6% use their phone to watch TV.
6% read books on their phone instead of reading an ACTUAL book. (This one disturbs me).
And hold the front page, mobile is here to stay. How do I know this? Well my mum has just taken delivery of her first smartphone.
