I've been collecting mobile facts & stats again...

Last week some of you said you liked this.

A collection of things that the Open Mobile Team circulates to the rest of the agency on a weekly basis. 

Study Shows SMS Use On Smartphones Highest In The Evening. A graph – the Open Mobile team likes graphs. I keep thinking we should make and publish more of our own given how much data we analyse - Like this one that we put on the Open blog a while ago.

Smartphone Adoption Tips Past 50% in Major Markets... First time a report puts UK smartphone penetration at over 50%. I think.

5 tips to creating a better mobile landing page Mostly obvious, but good to remind ourselves. BIG BUTTONS! And Six design tips for making your website senior friendly. 

Wonder if we can convince Twitter to do this for mobile number? Twitter Advertising: Capture user interest with the Lead Generation Card.

This one is a bit sales focussed but worth ploughing through. Permission is KEY to location based mobile services… Top 10 Most Commonly Asked Location Based Mobile Marketing Questions

Report: Smartphones win as the most popular social media device in Australia.. No real surprise there then. But lots of other social media facts as well.

(photo from Elvin)

A 2013 internet trend geek fest from Mary Meeker

I've just spent far too much time looking at this.

A wonderful collection of digital/mobile/social stats pulled together by Mary Meeker. A full 117 slides of statistic fun.

KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

One of my my favourite stats. Mobile traffic made up 15% of all internet traffic in the whole world in May 2013. And it is obviously only going one way.

The adoption of smartphones in China is extraordinary as is the fact that mobile search surpassed desktop search in South Korea at the end of 2012.

Enjoy comrades.

Smartphone addiction

I've stopped reading books this year.  I used to be a book a fortnight type of person on my short commute to work. Instead, I stare at my phone.  And I'm not alone, all around me, people are staring at their phones as well.

So I was pleased to find this video.  It's full of people in South Korea talking about their relationships with their smartphones.



It seems that this addiction is universal.

In Q2 2010 UK smartphone penetration was 26.5%.



This trend isn't going to reverse.

56% of smartphone users access the internet on their phone according to 22% of all phones users, (according to Ipos).  This is another trend that isn't going to reverse.

So, more people are getting smartphones and those people with smartphones use their phone to access the internet more than those with standard phones.  You can see where this is going right.

I'm currently working on a really interesting project for a client where we plan to fuse mobile internet and SMS messages together to reduce attrition rates.  A key objective is to claim a space on the supporter's phone and stay there.

If you're not already it's probably time to start thinking about how your supporters are using mobile and how you can use mobile to keep them engaged with the work you are doing.

The video comes from Google, there are lots of great videos to be found on their YouTube channel.

Mobile Website Optimisation tips

I'm starting to get over obsessed (if that's possible) by mobile site design. It's a small screen, people are on the move, we need to think in a different way to get the most out of the opportunity.

I found some great tips from Google on mobile website optimisation. From buttons, to content to white space.

Long and detailed but really good stuff.

Part 1: Mobile Website Optimisation - 5 Considerations when Prioritising Content.

Part 2: Mobile Website Optimisation - How Effective Use of White Space Can Improve the Mobile Website Experience.

Part 3: Mobile website optimisation - 7 considerations when designing buttons on mobile websites - Google Mobile Ads Blog.