What Cancer Research UK achieved last year...

I love Cancer Research UK. And I don't mind saying it.

Every 45 seconds a child dies from Malaria.

This is just brilliant.  Brilliant, brilliant brilliant.

Made for the Christian Aid Nets Now campaign.

45 seconds long.



Made for sharing, by the good people at Provokateur.

50 years of Amnesty International

Brilliant use of iPad by Amnesty International (and then like buses...)

I'm really impressed with this ad for Amnesty International.

Then I saw this one that uses a similar idea.



This type of interaction with the messaging and issue is brilliant.  Perfect for tablets and mobiles.


Saw both on Osocio a brilliant resource for creative from all other the world.

Get the video out quickly...

I think this is brilliant and more of it please.

Video provides a fantastic way for charities and campaigning organisations to respond quickly to news stories and get their point of view out in an accessible format. In this instance a couple men who should know better behaving like cavemen.

I think it's great how quickly Kick it Out have produced and released this video, they're clearly an organisation structured to respond quickly with no lengthy and bureaucratic sign off process to be followed!

The video itself is short and very simple, but it makes the case perfectly. I've shared it. I encourage you to do the same.

Merry Christmas & A Happy New Year

This is brilliant!

Merry Christmas and a Happy New Year.