Paul de Gregorio

A fundraising blog. Typo positive.

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I love Cancer Research UK. And I don't mind saying it.

Posted by PDG at 14:46

If you're gonna make an ad. Make one like this...

I mean it. If you have to make an ad. Make one as good as this one. One that makes you feel happy and optimistic about life.
Water Works; new campaign from WaterAid and it's good!

Ross Bailey sent me the link to the the new WaterAid campaign Water Works. A simple call to action and proposition "Tell world lead...
Please leave a message after the tone.

Hello! I'm not sure anyone will have noticed, but I've stopped updating this blog. I might come back to it in the future. Who kn...
Last word from the IFC - video & mobile

I’m still going through and ordering my notes from IFC! One of my favourite sessions was Michael Hoffman ’s entitled ‘The once and fut...
Innovation. Really?

Innovation really is the word of the moment. Yet some of the biggest, most successful and most memorable fundraising moments of the ...
A Jedi Knight and an account manager walk into a bar....

In the excitement caused by getting a thank you from UNICEF delivered by Obi-Wan Kenobi. I didn't communicate the closing date for my ac...

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