Sunday, 27 July 2014

MobileMagic: the 10.55 on a Wednesday night edition


The Commonwealth Games wasn't the only thing this week. But it was a big thing.

mCouple Gives Users Access to Smartphone Activity of Romantic Partners. Wrong, just so wrong.

Infographic: Understanding Consumer Email Behavior. Lots of mobile email stats and an INFOGRAPHIC.

In Singapore, mobile customers can donate unused 4G to good causes. Simples.

Virtual pet can only be fed through walking. This is an idea that needs to be nicked.

The Commonwealth Games section...

Commonwealth Games 2014 Opening Ceremony: Ewan McGregor launches UNICEF charity fundraiser, making £2.5m in one night. From The Independent.

UNICEF raises £3.1m from Commonwealth Games opening ceremony appeal. From Civil Society.

UNICEF highlights the future - hopefully. From UK Fundraising.

UNICEF raises £3.1m from UK donations during Commonwealth Games opening ceremony. From Third Sector.


Commonwealth Games opening ceremony scores peak of 9m viewers. The Guardian.

Children First! Tim’s blog before it happened...


OMG! Tim’s blog on the day after it happened...

Blimey... Mine, written after I watched it on iPlayer from the call to action to the end.

Saturday, 26 July 2014

Blimey...



For more than a year Open, with Tim as the driving force, have been working on something that we had to keep top secret. Something that at points was hugely exciting, terrifying, stressful and even frustrating. There were moments when I think we all wondered what on earth we had started.

There was a time when it was over a year away.

A time when there were a few weeks to go.

And then a moment when I was sat in a room at UNICEF with Rob with just a few seconds to go.

At 10:55 on Wednesday 23rd July 2014 the call to action appeared on screen.

"Get out your phone and text FIRST to 70333 to give £5".


Over £3.1 million has been raised. A number that keeps on going up.

To be honest. It still hasn't quite sunk in what we've done. But it shows that with the right people and an amazing client, anything is possible.

Monday, 21 July 2014

Where I work...



Nothing says thank you like 3 hours off and £20 to spend.

The reason for this loveliness can be found here.

Sunday, 20 July 2014

MobileMagic: (I don't know what to say here)



80 Per Cent of Users Will Disable an App Due to Push Notifications.  Be careful. Don’t annoy your user. They will DELETE you.

Fear Factor: Americans Are Afraid of Losing Their Mobile Devices. Always suprises me how many people don’t have a password...

10 trends that will impact your mobile commerce strategy. A great summary of things to focus on.

Nokia develops world’s first smartphone-charging trousers.  No. You make up a Wallace & Gromit pun.

Smartphones Reach 70% Mobile Market Penetration in the U.S. < at some point soon I will have to stop posting these articles as smartphone penetration will be 100%. FYI Google Glass penetration is well below 1%. 

How sports leagues use iBeacons to complement in-stadium SMS. I was in a meeting this week where we discussed iBeacons. What do you mean you don’t know what they are...

In case you were wondering, that picture is a Merkel/Podolski World Cup winning selfie. Everyone is at it. And while we're on the subject, look at this.

Saturday, 12 July 2014

What's going on in India and why it matters...

We Are Social do great slide deck.

This one is all about India.

Some highlights...

886.3 million active mobile subscriptions or 70% of the population.

70% of web traffic from mobile/tablet.

92 million active social media users via mobile.



You may wonder why I care..

I care because I believe that globalisation is coming for fundraising.

The rise off mobile use means that fundraising propositions can sit outside of national borders.

No credible reason why the biggest fundraising brands in the UK can't be fundraising outside of the UK.

Lots of reasons why it won't happen quickly. But it can, will and should happen.

EDIT: And as Bernard pointed out on Twitter, there is no reason why charities in other parts of the world can't generate response here.

Sunday, 6 July 2014

Minimum Viable Product. I've changed

Never thought I'd be posting stuff like this.

I'm becoming obsessed with product development. 

People make it very complicated, something I'm not keen on. It should be super simple.

What do people want it to do?

How can you make it do that?

How can we make it better?

So I'm currently all over this...


Lots more in this fab article on the Fast Monkeys blog.

Wednesday, 2 July 2014

MobileMagic: the toss up between a Glastonbury & a World Cup subject line edition...



As UK Social Networkers Move to Mobile, Marketers Follow. Apparently, 75.3% of UK social network users will do so on their mobile phone by the end of 2014

Candy Crush for change: could your charity create the next big app? There is something in this. Games and stuff ;)

Glastonbury 2014: Music, pints and even the loos are going hi-tech at the festival this summer. A loose connection to mobile, but I had to include it as my old mate Hank (see picture) the Glastonbury bin painter, this year painted the fibreglass cows that hid the WiFi hotspots. I know. WiFi hotspots at Glastonbury.

The Convergence of Mobile Messaging Apps. Great article. This time next year, every mobile messaging app will be exactly the same. Apparently…

BBC using WhatsApp and WeChat at Indian elections. Speaking of mobile messaging, the BBC have started using WhatsApp.

Woah there, so have The Guardian… Going to Glastonbury? Add us ...

I met some nice chaps and they asked me a lot of questions about what I think. Some of my thinks ended up in this article… M-payments haven't yet met consumers' needs.

Can I borrow your pocket to recharge my phone? Who would buy these trousers? 

And last but by no means least. Don't forget about this. Anyone that wants to talk at IWITOT should apply today. As the closing date for entries in Monday 7th July.