Monday, 29 September 2014

Innovation. Really?


Innovation really is the word of the moment.

Yet some of the biggest, most successful and most memorable fundraising moments of the past few months weren’t planned or created. They didn’t originate from an innovation process or team. It wasn’t someone like me.

I’m thinking #nomakeupselfie and #icebucket challenge as two really big examples, but there are lots of others.  When these moments occur it’s because the act of getting involved captures the public’s imagination, participation is simple and there is an element of sharing and of being challenged to take part by a friend.

Let me be very clear, I’m not anti innovation by any stretch of the imagination. So let’s not go there…

I totally appreciate that innovation means we need to continually improve what we’re doing. Small improvements and big steps forward, innovation is about pushing things on and getting better and better at raising the money. We can’t keep still or we will fail. Someone awesome once told me (over and over again) “if you keep on doing the same things, the same things will keep on happening”…

But I’m convinced that as a sector we’re missing a trick.

Maybe you don’t need an innovation team?

Maybe you need a rapid response team. Or at least a single person in your organisation who is responsible for spotting opportunities and ensuring that your organisation has the relationships, infrastructure and processes in place to react quickly and to follow up with skill.

Maybe we should all be focused on that?

Sunday, 28 September 2014

MobileMagic: It's the Tory conference this week edition



Buying on Twitter - Pilot programme announced. You can buy things on Twitter. Soon you will be able to donate. The future of fundraising is secured… erm...

Mobile shopping officially trumps desktop. Do you have a mobile site yet?

Red Cross launches app for blood donors. An app that makes sense.

Are You Obsessed With Your Phone? I have a PowerPoint slide that says the average is 105 times a day. Yeah. Really. Count them if you don’t believe me.

Mobile users are rediscovering the pleasure of talking on the phone. Talking on a mobile phone! It. Will. Never. Catch. On.

New Mobile App Will Change the Way Donors Give and Nonprofits Fundraise. Hope it does well, but I’m a little sceptical, as I’m not sure this is how the mass want to give.

Phones 4u won't be the last casualty as the smartphone boom goes bust. A sad tale, with some very interesting stats on phone buying habits and smartphone penetration predictions.

Chongqin, China made a separate sidewalk for people to text and walk. Well Boris? You gonna nick this idea as well?

Saturday, 20 September 2014

A film that needs to be seen #withsyria

This is a film that needs to be seen. And shared.



Sign the petition here.

All the info here.

Thursday, 4 September 2014

MobileMagic: The 'one is not amused' edition


Don’t be scared of Snapchat. Be scared of Snapchat. Snapchat for businesses is real. This is how it’s being sold. Snapcat (meow) is scary. For clarity, click the link to see the slides being used to sell it to business.


Here's The Cold, Hard Proof That We Can't Stop Checking Our Phones. This is old news but, but, but today’s news. I challenge you to count how many times an hour you lock and unlock your phone.



What does ‘mobile first’ mean at Macmillan? Well, they tell us in this great blog post.

Speed matters… One I wrote on the Open blog about some work we’ve done for the DEC.

Saturday, 23 August 2014

MobileMagic: The I am 43 on Monday edition...



2009 Emergency Gazacampaign. Here is the 2009 Save the Children Gaza SMS campaign. Tragic how nothing seems to change...

A quarter of US Android phone users drive data traffic. Just the sort of geek stats I like.


There’s Finally an Anti-Selfie App. We all know someone who could do with this. I am the person I know who could do with this.

Texting lives on, despite rise of OTT. But fax marketing is dead. As a dodo.

Contactless payment donkey rides are a thing now. For those moments when you just need to get on a donkey but just don’t have the cash…

Global Social Media Users Pass 2 Billion. And this week's % of people who access social media via their mobile is 77%. Which reminds me I once said ‘Mocial’ in a meeting, (Yes, Mobile & Social = Mocial), I’ve never forgiven myself. And I don’t think you should let me forget it.

Some more. Internet and mobile use in the UK. Geek out with this stat laden infographical from We Are Social.



Sunday, 10 August 2014

Amplify your voice...



This is a great idea. And bit irritating.

Great because for a small donation Amplifyd will pick up the phone and lobby on your behalf.

Irritating because I had a really similar idea and the internet has just informed me that it is already being done! Though only in the states it would seem...

I read lots about how email campaigns and online petitions have become another 'thing' for MPs to manage, I wonder how much of an impact phone calls to the right people could have...

Lots more info here.





Saturday, 9 August 2014

MobileMagic: the words fail me edition



Before we begin. The DEC appeal for Gaza has been launched. Text DEC to 70000 to give £5.

This tweet from Brendan Paddy, Head of Communications at the DEC tells you all you need to know about Mobile in August 2014.
 





From cameras to keycards, everyday devices killed off by the smartphone. A wise person once told me years ago that the future of fundraising would be driven by ‘convergence’ the moment when all our stuff was crammed into a single communication device. I thought that person was bonkers. I need to apologise.

SMS Marketing Wallops Email with 98% Open Rate and Only 1% Spam. Nothing wrong with a link that includes the word wallop.


Science Proves That Using Your Cellphone at a Concert Is Ruining the Experience. And in other news bears sometimes do their business in the woods.

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Don't forget to tell everyone you know about this years 'I Wish I'd Thought of That'. I'm super proud to be involved and tickets are now on sale here.​