Wednesday, 18 January 2017

New power...


Every now and again I see something that feels so obvious and so inspirational that I assume everyone else has seen it or knows about it - that I'm late to the party.

This is one of those things. If you knew about it already, I really wish you'd told me. If you haven't seen it before, create 15 minutes in your diary, get a cup of tea and settle down to watch it.

Jeremy Heimans spends 15 minutes talking activism and the growth of new power models and how they compare to old power models.

I'd urge you to watch it and ask all the questions posed of your organisation, your team and yourself. 

Thanks to Kyla for introducing it to me - you where right, I love it.

Monday, 9 January 2017

MobileMagic: the 2017 will be better than 2016 edition...


'We never made a promise we wouldn't run ads' - Wikipedia’s Jimmy Wales on being ad-free in an ad-crazy world. Head food.

WhatsApp, Facebook Messenger Growth Outpaces Instagram, Twitter. This is significant news. Messaging platform growth beating Twitter & Instagram could suggest that we the people, want to make our social networks private...

Watch Steve Jobs introduce the iPhone 10 years ago today. The launch that sparked a million arguments over what type of phone was better. I mean really. It’s a phone. All phones do very similar things. Saying that I just got the new Pixel from Google and it’s lush.

Facebook Messenger now allows payments in its 30,000 chat bots.  I won’t stop going on about this stuff.

For Millions of Immigrants, a Common Language: WhatsApp. A fab article which amongst over things talks about how these messaging platforms bring families that are separated by thousands of miles together. Which is a great thing.

Key Digital Trends for 2017.  This attempt at predicting the future from Ogilvy is superb. I love the bit on messaging and chatbots. I really won't stop going on about this stuff...

New Oxfam app aims to rebuild trust in charities and increase donations. Hope this does well.

All previous editions of MobileMagic are archived here if you want to find an old one.

Monday, 2 January 2017

A look into 2017: Futurology from We Are Social...




I read as many of these predictions of the future as possible. They are good brain food.

The smart people at We Are Social have produced a great one.