Friday, 22 July 2016

MobileMagic: some Friday Magic...

Apple Makes Siri Available To Developers. Ah! Now it all starts to make sense...

Facebook Messenger hits 1 billion users. That’s a lot of people. 1bn use WhatsApp as well. I wonder what the crossover is...

2016 will be the year of conversational commerce. I love this and I want you all to love it as well. Please love it.

Pew: 72% of U.S. Adults Access News on Mobile Devices. And in other news the bears to their wotsits in the woods.

Transforming Activism: Digital Era Advocacy Organizations. I’m obsessed with fusing activism techniques with fundraising. You knows it.

Sunday, 17 July 2016

One of my earliest political memories…

On Friday I was reminded of one of my earliest political memories, when Mark Shayler came into Open to talk to us about some fancy marketing stuff.

In his talk he mentioned the trouble he got into at his supermarket job after watching Cry Freedom in the 80s, the film that tells the story of Steve Biko an anti-apartheid activist. Mark refused to handle South African apples as a matter of principle. He cited Cry Freedom as a contributing factor to his understanding of apartheid and the small protest he made.

Steve Biko

Cry Freedom was released in 1987 and I saw it at my local cinema in Somerset. It film had a profound impact on me. It sounds silly now, but at 17 years old I had no real idea about apartheid. I knew what it was. I knew it was wrong. But I had no idea of the scale of it. Everything I knew I was picking up from bands and the NME. So the film started to teach me about the struggle and gave me the incentive to find out more.

But it wasn’t the film itself that had the biggest impact on me.

When I left the cinema there were about 4 people waiting outside. I think they were Amnesty or ANC campaigners from Bristol, but I’m not sure. One of them pressed a photocopied leaflet into my hand and spoke to me earnestly about what I could do to join the struggle. I could give money. I could sign their petition. I could join their group. That evening outside the cinema I did two of those things. I gave a small amount of money and I signed their petition. I didn’t join the group. That felt far too radical for a country boy like me. But that meeting had a real impact on my politics and my desire to do something.

One of the questions Mark asked us on Friday was ‘Why?’ Why do you do what you do? Part of the reason I do what I do, can be traced back to the excitement I felt when meeting those real life activists — it was one of the first times I realised that the ‘typical’ career path wasn’t for me. More importantly it showed me that taking action against the things you disagree with is easy. You just need to start.

Friday, 10 June 2016

MobileMagic: the POLVO edition, (I went to Lisbon)...

Cashless Britain advances as contactless and debit cards thrive. But what about all those people who want to send a cheque?

85 percent of Facebook video is watched without sound. So you need to think about this when you make your lovely film.

Patients less likely to miss NHS appointments if they warned of cost. Stumbled across this. May have posted it before. Soz.

Technology and the death of civilisation. Brilliant. Just brilliant.

How to Start an Influencer Campaign.  I’m becoming obsessed (I’ve always been obsessed) about the potential of fusing campaigning and fundraising and how we translate campaigning techniques into our world of fundraising. This article is a good read if you want to see a bunch of campaigning techniques in one place.

Financial Times and their WhatsApp sign up page if you want inspiration for yours...

Eighth Humans of New York crowdfunding campaign raises $250k in 24 hours. The proof that the fundraising model is starting to change - is here. You need content, you need to drive a reaction online and you need to get on with it.

And not to shoot my own whatsit too much I’ve got my blogging mojo back this week.

You are not the audience…   Fiona & Me went to an ace talk by Arnie Graff and it got me thinking about how we could be better.

Alternative sources of inspiration... I’m always looking for inspiration from outside the fundraising bubble. I found some in this book about ‘disaster capitalism’ whatever that is.

Facebook won't make you any money... I was a bit blown away by the correlation between Facebook promoting Voter Registration and voter registration figures. We can’t say for sure that the link is real. But the two things may be linked…

And this is just beautiful and brilliant.

And no. I don't know why I used that image. But as I sit here and type, in an office that cleared an hour ago I'm listening to very loud hip hop music. So it might because of that...

Thursday, 9 June 2016

Be the change you want to see...

I've said it before. In fact I say it all the time. I am obsessed by the Bernie Campaign.

Who ever is making these films is a genius as most of them make me cry.

The reason I think they're so good is that they feel so real. We all know authenticity is critical to any form of communication for a charity or non-profit. But so many organisations, particularly political parties, struggle with it.

My hunch on why the Bernie team do it so well is that they have a huge and genuinely engaged community of people so desperate for Bernie to succeed. As the film says, "real change only comes about from the bottom up".