Saturday, 29 August 2015

MobileMagic: the jumping on the Dismaland bandwagon edition

Presidential Campaigns See Texting as a Clear Path to Voters. Looks like the next US election is gonna have a whole lot of mobile in it.

Survey: 35% of Users Check Their Phones More than 50 Times Per Day. Sure we’ve seen data that says it’s more than 150 times a day… Count them and let me know :)

Mobile Messaging and Social Media 2015. Lots of good data.

A 21st-Century Migrant’s Essentials: Food, Shelter, Smartphone. These events are just so tragic. 

Smartphone app launched to help asylum seekers in Dresden.

WhatsApp For Web Finally Works For iPhone Users. Give your iPhone away. Android peeps have had this for ages. 

So long square photos? Instagram adds portrait and landscape options. This is the type of change I fear.

* I know there is no Dismaland connection.

Sunday, 16 August 2015

Ignore all gurus. Read fewer fundraising blogs. (Yes, including this one).

I really recommend this from The Sell! Sell! Blog. We Might Not Need Mail Rooms Any More, But We Really Need Mail Rooms.

Not least because it includes the following passage, (swop advertising for fundraising and you will see where I'm coming from)...

But there's a problem isn't there? Mailrooms in agencies have all but died out. We don't have one here. We've never had one, but then again we're a tiny company, which is a rarity in the business. But mail rooms are even dying out in the big and very big agencies.

So what happens next? Imagine advertising without all the people who worked their way up from the bottom. This is the problem that the business faces at the moment. There are precious few ways for industrious, inquisitive, smart and hard-working people who left school at 16 to work their way into the business.

And Jesus, the business needs them now more than ever. It's swamped with nice middle-class university educated people. And there's nothing wrong with them individually. But there is a problem with them as a whole. Advertising has become too nice and too middle-class, too polite and too intellectual.

The industry needs to be challenged. We need more variety of people, more trouble-makers, more people who aren't afraid to speak up, more people who don't treat the job like the civil-service or an intellectual exercise.

Looking around the sector, it all looks the same. 

Similar people working in the same way with very little challenge to the status quo. 

Everything is very polite, radical change to what we do and how we think feels a long way off. And is more likely to be something we react to rather than create.

This is not how it's meant to be. So it's our responsibility to change it. Starting today.

Try something new.

Take an alternative viewpoint.

Recruit some staff from a different sector.

Steal an idea from the commercial world.

Stop thinking that we are different.

Challenge the most senior voice in the room.

Take digital seriously.

Stop pretending you know what you're doing.

Ignore all gurus. 

Read fewer fundraising blogs. (Yes, including this one).

Read more technology blogs.

Stop being so dismissive of the brand team.

Stop thinking that you are the audience.

Start with a blank piece of paper.

Thursday, 6 August 2015

MobileMagic: The of course we can edition...

Massive but really useful market review from Phonepay Plus, the UK regulator for mobile payments.

And in a similar vein. The Ofcom The Communications Market 2015 report. Always a winner!

Uber's Phantom Cabs. Uber is having you on.

Tanzania's free SMS health campaign helps pregnant women, new mothers. Hanna C sent me this, it’s a fab use of SMS.

Facebook in Q2: Mobile Accounts for 76% of Total Ad Revenue. Incredible. It wasn’t that long ago that the percentage was a BIG FAT ZERO.

A Defining Question in an iPhone Age: Live for the Moment or Record It? Ask yourself.

12 Nonprofit Call-to-Action Twitter Images to Study and Learn From. We all know that social is mobile and mobile is social right? So let’s do it better then.

A tiny bit of us. Diabetes UK launches mobile membership service.

And we had a little bit to do with this at work. Tho of course I don’t support any single individual candidate. Nope. Not me.

Sunday, 2 August 2015

If we keep on doing the same things the same things will keep on happening...

If we keep on doing the same things the same things will keep on happening.

If all we do is defend the things we've done before we will become defensive.

If we criticise everything that is new we will become outdated and eventually irrelevant.

We need to have an eye on where the supporters, activists and campaigners of tomorrow are.

They are all over social media.

(and we'd be really really stupid to ignore where their kids and grandkids are - they're in the same place)

This set of slides is very good brain food for all progressive fundraisers, campaigners and activists.

Ignore them at your leisure and keep on doing the same old things.

Because that's working just fine right?