I went to a War Child event recently and picked this postcard up.
It's one of the most powerful bits of copy I've read in a long time.
The ask was on the reverse. It was asking for a couple of quid by text.
But it's done so much more than make me want to respond to that simple ask. It made me want to find out more about this incredible organisation. It's made me want to give money to help make sure this copy never gets written again.