I keep being drawn back to this amazing film.
It's the advert being run on Channel 4 in the UK to promote their coverage of the 2012 Paralympic Games, the film is titled 'Meet the Superhuman'
It makes the hairs on my arms stand on end.
As fundraisers we need to convey the emotional impact of our work like this. This should be our standard.
Channel 4 Paralympic Games - Meet The Superhuman from BasketUSA on Vimeo.
If there was a financial ask at the end of this - I'd give.
Update 14/08: For some reason the video has been taken off Vimeo and embedding is disabled on YouTube. So watch it here. It is AMAZING.