Rapid response from Breakthrough

Pancreatic Cancer Action have launched a campaign with the headline 'I wish I had breast cancer'.

I'm not going to comment on that.

What I am going to comment on is the fantastic response from Breakthrough Breast Cancer that I came across this evening on their Facebook page.

I love it. 

Clear, measured and passionately put.

The image and quote make it very very shareable. Which is of course what you want when you need to get your response out quickly.

More here.