Tuesday, 9 April 2013

Amnesty again: this time mobile & street art.

I love this from Amnesty. They do outdoor awareness raising really well.

This time in Frankfurt, Germany. Collaborating with street artist Dan Witz they placed a series of images around the city highlighting the stories of 8 political prisoners around the world.

Mobile, QR codes, a petition and a mobile optimised map. No fundraising ask it would seem, but still a smart campaign from an organisation that understands that how to interest and engage a younger generation in their cause.

The lovely Miriam at Open told me about this one.

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