Monday 21 February 2011

More than a pretty picture

I'm a sucker for infographics.

Greenpeace have just published this to promote their campaign against destructive tuna fishing.

Click on the image for a bigger version.

Presenting information in this way draws the viewer in, making the content more accessible than long copy and detailed case studies, (which of course have a role to play).

Creating images like this makes the job of spreading the word much easier. As they are a brilliant resource for campaigners and activists to share in their social networks, which in turn will bring potential supporters and activists into contact with you. Much more than a pretty picture!

Source: Greenpeace

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