Opinions are opinions and not facts.

“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.”

Marcus Aurelis, a Roman Emperor.

It’s becoming clearer and clearer to me that the problem with conferences, blogs and other forms of self promotion is that opinions are all too often presented as fact. Which can be a very dangerous thing.

You’re all terrible at retention.
You’re all brilliant at retention.
There is only one way to recruit donors.
The future of fundraising is XXXXX.
The way you recruit donors is rubbish.
Donors recruited over there are not as engaged as donors recruited over here.
It’s all about story telling.
Slacktivists are shite.
Slacktivists are amazing.

Blah. Blah. Blah.

Lots of effort is put into defining a position and then defending it. Which can be oh so tiresome to watch.

So for absolute clarity, I reserve the right to change my opinion on pretty much anything and everything as and when I learn new things and the data changes.

It’s really quite liberating.