Tuesday, 3 December 2013

MobileMagic: (insert witty title here)

This weeks things that have caught my eye. 

£6m donated by mobile to DEC Philippines Typhoon appeal. http://bit.ly/1b3mtBk

Premium SMS flameout opens door to improved opt-in rates. The US drops PSMS except for charitable and political donations. Quite a big story!

Email Marketing: Think Inside The New Inbox. Email isn’t dead, but it has had a slight decline. Some good stuff from McKinsey on how to make sure it works for you.

The State of Content Marketing. With a look at the impact of mobile on such things.

Last but not least! We done won another trophy… Very chuffed to have won an award for Mobilise. £1.2M now raised from over 67,000 donors and 23 clients. 

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