This weeks highlights from my reading list. No where near as awesome as those Greenpeace climbers...
The smartphone and the customer journey: a Google perspective. With a projections that UK smartphone penetration will be 75% at the end of the year
A fab Deloitte report. 'Beyond the hype: the true potential of Mobile'. Really, really good. 89% of 25 – 34 year olds have a smartphone compared to 72% of those aged 16 – 64.
Does this mean we can put a text call to action in Facebook cover photos now? If it does, shall we get on with it…?
Mobile checkouts: how user-friendly are the top 10 US retailers? I know I go on about it, but it really is important.
Mobile search spend up 132% year-on-year. Which means you need a mobile optimised site.
I found this report. Help yourself. It’s got some real nuggets in it.
Mobile App Stores, Messaging & Usage Statistics. An infographic all about Apps, how very modern.