Of course they will never catch on. But this is brilliant.
The video is very inspiring, QR Code being used as the way to deliver a fabulous idea rather than being the idea. And of course all backed up with fabulous content, optimised and delivered to a mobile phone. Just how we like it.
But of course they won't catch on!
Massive hat tip to Zoe Amar who shared the link via twitter. If you're on Twitter you should follow her. Zoe's link takes you to Tom Fishburne's blog, which is a treat in itself.