I've been meaning to get this off my chest for a while.
The rise of smartphones means we've all got the internet in our pockets.
The way that people communicate with each other and consume media is undergoing revolutionary change and it’s all happening on smartphones.
If you can motivate people to come and find you it’s highly likely that they will do so on a mobile. The people you want to inspire and move to take action expect you to offer a fabulous mobile experience. Not doing so is not an option if you want to be heard and want to be effective. Your audience doesn't care why you don't look and feel good on a mobile - they just know you don't and they know someone else does.
If you can motivate people to come and find you it’s highly likely that they will do so on a mobile. The people you want to inspire and move to take action expect you to offer a fabulous mobile experience. Not doing so is not an option if you want to be heard and want to be effective. Your audience doesn't care why you don't look and feel good on a mobile - they just know you don't and they know someone else does.
So what?
Well it means that digital and mobile are one.
Digital is Mobile.
Mobile is Digital.
There really is no distinction anymore. If we continue to think there is, we’re missing the point. And probably doing it wrong.
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