Another superb example of video. This has a very compelling call to action.
I've very recently been exposed to the concept of 'bite sized acts of solidarity' a much better term than 'slacktivism'.
Bite sized acts of solidarity are the actions we should be looking to inspire our supporters to take as often as we can.
An action however small requires some level of thought, we need to get people thinking about the things that are wrong more often.
I found this video on the Osocio web site. Which is one of the best resources on the web.
All the ingredients seem to be there. Haunting piano, fast-moving infographic-style images...
ReplyDeleteFundamentally, though, what do they want me to do? Give $15 to be part of the installation. When I get to the website, what they seem to want is for me to make a bone and give $5. So far, so confused.
And is this a political gesture, development fundraising, some combination of the two? What will they do with my money? Eventually, in the online store, I find this message: "All proceeds will be donated to our beneficiary organizations that work to protect and aid displaced and vulnerable victims of genocide." All proceeds? Really? No admin costs? No production costs? If I give you $15, then $15 will go to beneficiaries? If that's the case, why am I being asked to 'sponsor' a bone?
Forgive the curmudgeonly pedantry, but I think it's too easy to be caught up in the creativity, and risk clouding the fundamentals:
1. Here's what we want you to do: clear and simple.
2. Here's what we'll do with your money
3. This is how much of your money will go to the cause.
Sort out the fundamentals: the video's the easy bit.
Hi Gary!
ReplyDeleteThanks for taking the time to comment.
I can't disagree with a word that you've said.
I will confess to being attracted to the initial creative, in this case the video. It grabbed my attention and communicated (in the video) how I could do a relatively small thing, that if enough other people did the same or felt the same would make a big statement.
It's a shame that the post video experience is confusing and not as well articulated as the initial very simple message. An all too common situation and a subject I am sure you could write a 100 blog posts about!
Paul