Usability rocks

Today I'm reading this fabulous presentation from this years IOF conference.

Creative totally rocks, but usability seems to rock harder.

I was taught to look at fundraising performance from every angle until you’re clear on the variables that have the biggest impact on money raised.

Then focus on improving in those areas and don’t get distracted.

Logical really.

Iof 2011 best donation form session

View more presentations from Jason Potts

From the lovely people at Think Consulting.