Telling a story simply...

A phone number on your t-shirt could be the only way to inform your family that you didn't make it to #Europe. pic.twitter.com/s71VNNvwcu

— MSF Sea (@MSF_Sea) May 30, 2016

You've probably guessed that I'm increasingly in awe of the people at MSF.

The humanitarian crisis in Europe has really touched me, so I've been researching and engaging with a lot of organisations who are working there to help.

MSF are the organisation who have impressed me the most for a whole range of reasons.

One of them is they way they are telling the story of what they are doing and the people they are helping.

It's positive when it can be, heartbreaking when it's heartbreaking and most of all - it feels authentic. So whether it's updates from their boat in the Mediterranean or stories from the camps in Europe, they are telling stories in an authentic voice in a way that's grabbing my attention.

I don't know the internal workings of MSF, but I can only assume that to deliver this masterclass in digital communications they've kept it simple. It's clear they trust their staff to tell the story in real time, that they're looking for the human stories and that they recognise that the simple tools of Facebook, Instagram and Twitter are invaluable in building communities and support around the issues. We can all learn a lot from them.

More great examples follow...

Around 900 #people may have died in the #CentralMediterranean in the last week alone. #Europe,this is unbearable. pic.twitter.com/j73FsSsO99

— MSF Sea (@MSF_Sea) May 29, 2016

BREAKING: First goal to Madrid!!!! High excitement for the #championsleaguefinal2016 on the #Argos! pic.twitter.com/CjefL8qR4U

— MSF Sea (@MSF_Sea) May 28, 2016

UPDATE: The 1sttrain is coming through a cleared out #Idomeni -the eviction of 1000s of #refugees is almost over. pic.twitter.com/CGe4tV2YEB

— MSF Sea (@MSF_Sea) May 26, 2016

A child from Syria holds a placard reading: 'EU, Turkey: We are not merchandise' at a camp for refugees and migrants in Idomeni, northern Greece. Two months after the signing of the deal by the European Union and Turkey, the situation continues to deteriorate for migrants and refugees incarcerated on the Greek islands. "Pushing people back to their country of last transit transforms asylum into nothing but a political bargaining chip to keep refugees as far away from European borders and the eyes of the European voting public as possible." - Dr Joanne Liu, MSF international president. #MSF #DoctorsWithoutBorders #Syria #Greece #Refugee #RefugeeCrisis © Gemma Gillie/MSF

A photo posted by Médecins Sans Frontières (MSF) (@doctorswithoutborders) on May 19, 2016 at 3:36am PDT

Our very own @alvsakaalva is on board the MSF Aquarius for the next couple of months reporting on the refugee crisis. Make sure to follow her for all the latest updates from MSF and @sosmediterranee. #MSF #doctorswithoutborders #aquarius #Mediterranean #MediterraneanSea #Refugeecrisis #Refugee #takepeoplein #sosmed

A photo posted by Médecins Sans Frontières (MSF) (@doctorswithoutborders) on May 13, 2016 at 1:07pm PDT