Saturday, 16 March 2013

Make it easier on yourself...

I like this concept from fiftyfifty a German homelessness charity.

It's a cinema ad, shown in a cinema where the air conditioning was set low to demonstrate the reality of being cold and homeless.

Really clever, great for press coverage, but I think it would have raised more money with an SMS call to action.

QR codes aren't a campaign, they are a method of response. Every phone has SMS built in, SMS is frictionless. See it, feel moved, respond in seconds. QR codes are only spontaneous if you have a reader on your phone - no phone I have ever had has one preloaded.

But I still love the idea.

Found on this great QR Code resource site.

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