When all of us at Open were given £1,000 to give to any charity we wanted, I chose Send a Cow, because I think they are brilliant. I gave them £750, they sent a cow to a family in Africa. And cows matter, because a cow gives a family milk, fertiliser and calves.
But just as importantly for someone who does what I do, I love the way that they fundraise. Their Thank You campaign last year was inspired - exactly the type of thing all charities should do, no excuses. Big or small you can thank your donors as well as Send a Cow does.
I didn't think that they could top the Thank You campaign, but they have. They have just launched Win a Cow - a fabulous competition.
And what a launch!
On Thursday the team at Send a Cow came to London with a life sized 'milking cow' and got in the way of a lot of commuters. Love it.
I would have loved to have been Head of Mooobile for the day..... Sorry.
So what's the competition? Basically you can win a life sized fibreglass cow.
Yes. A LIFE SIZED COW.
The cow in the pictures above is at the Lambeth Country Show today promoting the competition. The Send a Cow team tell me that they will be at many more UK landmarks and events in the coming weeks.
If you want to enter you can do so on the Win a Cow website.
But don't think you're going to win. Because that cow is mine.