Amnesty, street campaigning, an electronic billboard and an iPad

This is just brilliant. Absolutely superb.

I love the way that Amnesty International Sweden have integrated outdoor display, sound, street teams and iPad trickery to create this amazing way to engage the Swedish public in their Guantanamo campaign.

And it all leads to to an ask to become an SMS text activist.

You will love this short video...

I'm hoping that everyone who responded is followed up a big thank you and an ask to give a text donation. Mobile is the perfect channel to fuse campaigning and fundraising and I'm sure we are going to see a lot more it if here.

More here.



Hat tip to Charlie Cannell for spotting and tweeting the link earlier today.