Unleashing the power of many...

I go on about it a LOT.

But I mean it.

Charities need to learn a lot from the people, like Zach, who spend their lives organising.

The principles of driving mass engagement with political or other movements applies to us.

We're in the business of building movements that drive change. But too many of us think we can do it using outbound broadcast techniques.

Not good enough. We need to change.

I'd recommend Zach's book, Rules for Revolutionaries, written with Becky Bond. It's great brain food for people in our sector who are serious about change.