MobileMagic: This edition includes cat.

Here’s What Facebook Wants Mobile Ads to Look Like. How lovely.

How charities are using mobile to innovate. Great post by Zoe, including some words that originated from my mouth.

Retailers and the emoji revolution. On my way back from Somerset last weekend I saw an ad on the A406 that was 100% emoji and I wondered what we’d become...

Can't survive without your phone? You could be suffering from nomophobia.

Why does my phone get really hot and slow down in summer? It’s not just you that’s hot.

Same, same. But different. Jonno wrote a blog about the RSPCA campaign we’ve just done in Oz. No mention of cricket.

SMS Creator Matti Makkonen Dies at the Age of 63.

I thought this was an odd use of SMS to be honest.

Meet the latest member of the Open Mobile team. Responsibilities are cuteness and testing. It’s the thumbs.

And lastly. A plug. My Niece just might be the future of fundraising. 6 months old and conducting her first fundraising campaign. It would be fab if you could spare a few pounds and help her towards her target.