I am a geek, I’m excited that The
2013 Ofcom report is out. A must read for anyone who’s planning
communications to people, real people, not marketing people like us. It’s jam
packed full of stats that show us what we're all doing, including..
Smartphone penetration up to 51% from 27% two years ago.
The term ‘media meshing’ watching telly and doing something
else that is related to the show at the same time. e.g. During this years Men’s
Wimbledon final, 1.1M people tweeted 2.6M times – with 80% of those tweets
coming from a mobile device…
Send me your favourite stat. We can have a geek off…
Half of Mobile Users Click
Ads by Mistake. Oh. Awkward…
Guide Dogs teams with Donate
Mobile to deliver new mobile fundraising service. Seeing more and more
charities do this. Seems a sensible addition to fundraising portfolio - the new affinity credit card...
Mobile Consuming More of Our
Media Time Than TV. Don’t know about you, but I hardly turn the telly on
nowadays…
MailOnline Breaks Daily
Traffic Record I’d obviously stick pins into myself rather then engage in
any Mail thing, but more evidence of how critical mobile is to the providers of
‘news’.
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