UNICEF's Tap project is brilliantly simple

I love the UNICEF USA Tap project.

It's a really simple idea. Brilliantly executed.

Tap water is free in all restaurants in the USA. The campaign encourages you to give $1 every time you are given free water.

$1 helps UNICEF provide water for 40 kids.



Simple ideas are so often the best. Take water, give water. Who wouldn't understand that!

If only that $1 was given by SMS!