I love this from Amnesty. They do outdoor awareness raising really well.
This time in Frankfurt, Germany. Collaborating with street artist Dan Witz they placed a series of images around the city highlighting the stories of 8 political prisoners around the world.
Mobile, QR codes, a petition and a mobile optimised map. No fundraising ask it would seem, but still a smart campaign from an organisation that understands that how to interest and engage a younger generation in their cause.
The lovely Miriam at Open told me about this one.