It included this amazing thank you video.
I know I go on about this a lot. But you really should be using video to thank your donors. And this should be your inspiration.
I love it for a lot of reasons. Here are a few:
- It makes me feel part of something special.
- It feels like he's really talking to me.
- The energy the video conveys is exciting and feels genuine.
- It makes me feel like my money is being spent on something brilliant.
- I can see what I bought. (Well helped buy).
And every time a charity does something this brilliant, supporter expectations change.