I really want to be Head of Mooobile!

You know I love Send a Cow right?

When all of us at Open were given £1,000 to give to any charity we wanted, I chose Send a Cow, because I think they are brilliant. I gave them £750, they sent a cow to a family in Africa. And cows matter, because a cow gives a family milk, fertiliser and calves.

But just as importantly for someone who does what I do, I love the way that they fundraise. Their Thank You campaign last year was inspired - exactly the type of thing all charities should do, no excuses. Big or small you can thank your donors as well as Send a Cow does.

I didn't think that they could top the Thank You campaign, but they have. They have just launched Win a Cow - a fabulous competition.

And what a launch!

On Thursday the team at Send a Cow came to London with a life sized 'milking cow' and got in the way of a lot of commuters. Love it.

I would have loved to have been Head of Mooobile for the day..... Sorry.

So what's the competition? Basically you can win a life sized fibreglass cow. 

Yes. A LIFE SIZED COW. 

The cow in the pictures above is at the Lambeth Country Show today promoting the competition. The Send a Cow team tell me that they will be at many more UK landmarks and events in the coming weeks.

I think it's a great idea, as it's a fun and original way for Send a Cow to reach out and interact with families (a key target audience) and to generate prospects for future fundraising activity. At a time when fundraising is tough, it's refreshing to see an organisation put a lot of effort behind something a bit different - I hope it works really well for them.

If you want to enter you can do so on the Win a Cow website. 

But don't think you're going to win. Because that cow is mine.

Another Thank You from Send A Cow

The final instalment in the Send A Cow 'Thank You' campaign.

This time the people thanked are the charity's volunteers. I love it. I particularly like the way a call to action to become a volunteer has been incorporated into the video.


Thank you Volunteers from Send a Cow on Vimeo.


Quite rightly a lot of people in the fundraising sector are impressed by style and content of communications that US based non-profit Charity: water send to their supporters.

Send A Cow have shown us all, that it really isn't difficult to do. You just need a single minded focus that it's the right thing to do and the energy to make it happen.

One more time...

All I did was write a couple of blog posts and make one donation.

Someone at Send a Cow made the connection and yesterday I got this amazing thank you card from them, full of lovely personal messages from the team there.

Love them all, but my favourite is from Tom the Temp who refers to me as 'a full on legend'. I'm from Somerset and know this is high praise indeed.

I was genuinely touched by this. I am now officially a donor for life.

Yes, I'm obsessed.

As you might know - I've become a bit obsessed by the Send A Cow thank you campaign.

Here's the latest instalment.


Thank you Tony from Send a Cow on Vimeo.


We all know we should thank donors, we know it means something to supporters. I'm sure we all wish we were running campaigns that were as simple and effective as this one.

I'm a Send A Cow donor now - the fact the the organisation I support goes to the effort to thank people in this way puts a huge smile on my face every time I think of it or see the latest instalment. Can't wait to see how this approach to donor care develops.





Photo from JelliS and found on Flickr.

Fwd: Buy an extra pint this Christmas

So far being a Send a Cow supporter has been brilliant.

	Hunger-busting gifts for Christmas It's less than three weeks to go till Christmas, and thoughts are turning to all that delicious festive fare. As you stock up on your favourite food and drink, why not buy an extra special few pints for families in Africa too? With our Provide Milk gift, you could deliver hope to people going hungry this Christmas. Just £20 is enough to provide a child with a pint of nutritious milk a day – the recommended amount – for a whole year. It's an udderly brilliant gift for a friend or relative, and a real boost to the health of families in Africa. Margaret from County Down has already added a gift of Provide Milk to her Christmas round this year. Cheers to you Margaret, and to all our other gift buyers. Provide Milk Teach Food Nutrition Provide 2 Dairy Goats Why not buy a share of a cow which will provide healthy and nutritious milk to a child for a year? That's a pint a day – the recommended amount! By teaching families the best ways to plant and grow veg, and by giving essential cooking and nutrition skills, we help mothers make the most of what they grow. Goats are great for those people who are too weak to cope with anything larger. They still ensure the family has enough milk to drink and sell, and provide plenty of manure to grow crops year on year. Build a Fuel Saving Stove Provide a Dairy Cow Traditional cooking fires can produce lots of health-harming smoke. A Fuel Saving Stove directs smoke away from the cooking area, meaning that families can gather together safely. Because they use two-thirds less fuel than traditional stoves, they prevent deforestation and free up the time it takes to collect wood. It's not just a cow we provide but everything that's needed to look after her. Training in animal husbandry, nutrition, veterinary care, shelter construction and more. Not only that, our cows live around four times longer than cows in the UK! Watch a video of this gift in action!
	Send a Cow Registered Charity Number 299717 Click here to unsubscribe

Send a Cow keep on thanking...

Another great instalment in the Send a Cow Thank you campaign.

Charity: water do it well, Send a Cow do it just as good. Imagine that you are one of those kids and your teacher shows you this video tomorrow. You're not going to forget it are you!


Thank you Clutton Primary School from Send a Cow on Vimeo.