If you don't look good on a mobile you don't exist...

This?

This is my face when I get to a donation form that doesn't work on a mobile.

What follows is a brilliant presentation from Beate Sørum, it's all about maximising conversion from online donation forms. It's essential reading.

If you ever get the chance to see Beate speak, take it. She's brilliant.

How to get people from intention to donation from Beate Sørum