Thursday, 23 August 2012

You just know this is going to be brilliant don't you!?

Cancer Research UK launched Stand Up To Cancer in the UK today.

Stand Up To Cancer is an established initiative in the US which utilises the entertainment industry to create awareness and build public support for cancer research. CR-UK are joining forces with Channel 4 to bring the format to the UK. This video will whet your appetite. 

Exciting times at CR-UK. New brand, new fundraising format, I'm very, very impressed and really looking forward to seeing the rest of the campaign unfold.

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