It's a phrase I'm using a lot at the moment. Maybe it's a bit cliched but it feels right.
If you have a well run, engaging, and interesting Facebook presence. Where better to serve content to your mobile donors. We love mobile because if fuses payment and communication into one device. But that doesn't mean we need to create a new way of telling our stories and interacting with donors when it might already exist right under our noses.
This great infographic from socialbakers gives some intertesting data on Facebook and mobile. e.g 20.5 million Facebook mobile users in the UK!