It included this amazing thank you video.
I know I go on about this a lot. But you really should be using video to thank your donors. And this should be your inspiration.
I love it for a lot of reasons. Here are a few:
- It makes me feel part of something special.
- It feels like he's really talking to me.
- The energy the video conveys is exciting and feels genuine.
- It makes me feel like my money is being spent on something brilliant.
- I can see what I bought. (Well helped buy).
And every time a charity does something this brilliant, supporter expectations change.
I think this is an amazing idea. Personally, I would much rather see how my donation/regular gift was being used instead of a letter that to be honest I barely cast an eye over before recycling. If I was feeling flush, would also consider making a further donation too.
ReplyDeleteThanks for commenting Steph! Video is brilliant for people like us who maybe (gasp) don't read their mail!
ReplyDelete