tag:blogger.com,1999:blog-9168642337118984144.post4153962862033433011..comments2023-02-18T08:25:15.911+00:00Comments on Paul de Gregorio: My 20p's worth on the Rapidata reportPDGhttp://www.blogger.com/profile/12109124655364662541noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9168642337118984144.post-82641339033381681512011-09-18T20:44:56.159+01:002011-09-18T20:44:56.159+01:00Hi Mark
Thanks for taking the time to comment ;)
...Hi Mark<br /><br />Thanks for taking the time to comment ;)<br /><br />I don't think the issue is ratio of source alone, but I wanted to make the point that it needs to be considered. As few in the more general sector press seem to be talking about it.<br /><br />I totally agree on content. We need to be giving people stuff that they want, will value and will remember. If we are dull, we will be dropped.<br /><br />Thanks again for your comment.PDGhttps://www.blogger.com/profile/12109124655364662541noreply@blogger.comtag:blogger.com,1999:blog-9168642337118984144.post-51643376000445305482011-09-18T20:25:33.103+01:002011-09-18T20:25:33.103+01:00Hi Paul
Thanks very much for the mention. I agree...Hi Paul<br /><br />Thanks very much for the mention. I agree that stopping recruitment is crazy. It's short-term gain for some long-term pain.<br /><br />But I am worried about the attrition results being reported. And after looking at the numbers, I'm not so sure it's down to a ratio change.<br /><br />But in any case, as you point out, the issue is not what's happening but why? And what should we do to tackle it.<br /><br />We've found at Bluefrog that the amount of effort that a donor will put into reading post recruitment communications (and their subsequent actions) reflects the nature of the content you are delivering. <br /><br />If you concentrate on showing a donor what their gift has achieved (as opposed to showing them what the charity in general is achieving), people love it. They actually appear to relish the detail.<br /><br />It doesn't necessarily matter what media you use as long as you concentrate on delivering what donors want. <br /><br />Where digital media wins is that it is fast, rich and inexpensive (and appropriate for many of our street, door and phone recruits). <br /><br />But, as with mail, without the right content it will still be destined to fail.<br /><br />Great post.Anonymousnoreply@blogger.com